The BIG3 League Is Expanding With Its First Texas Franchise.

The first-ever professional FIREBALL3 league is the brainchild of producer, actor, and music legend Ice Cube and entertainment executive Jeff Kwatinetz, who shared a vision of a player-centric league focused on entertainment and innovation.

The BIG3 is a league with no garbage minutes, where trash talk is allowed, defense is emphasized, fast-paced action, and where every point, whether it’s a 4-point or 3-point shot, counts. Any given BIG3 team has hall of famers, icons and trailblazers, and the next best 3-on-3 player.

The League Is In Its 7th Season.

The BIG3 has been a traveling road show going to a different city each summer weekend according to Forbes, but the league, which has 12 teams, has created a new model where owners can now purchase a team and move it into their city to create a fanbase in each community.

Though Ice Cube and Kwatinetz remain in charge of the league as a whole, they have sold four of the 12 franchises to owners and groups in Los Angeles, Detroit, Miami and soon The Lone Star State.

Energy executives Eric Mullins and Milton Carroll have purchased the rights to the third location-based BIG3 franchise with plans to base the team in Houston.

Carroll and Mullins will take ownership for the 2025 season, when all BIG3 teams will represent home markets.

Eric Mullins is an alumnus of the 1984 Houston Oilers. He currently is the Chairman and CEO of Lime Rock Resources, a private equity firm focused on oil and gas. Milton Carroll was most recently the Executive Chairman of CenterPoint Energy, Inc. and is currently the Executive Chairman of the Board of Health Care Service Corporation. Carroll also holds a minority stake in the Houston Astros.

Be on the lookout for a new team in Texas to root for!

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