nivea

Nivea CEO Says Rihanna Isn’t Role Model For Their Brand
Nivea CEO Says Rihanna Isn’t Role Model For Their Brand
Nivea CEO Says Rihanna Isn’t Role Model For Their Brand
Pop sta, Rihanna is well-known for her music, sex-appeal, and partying like a rock star, all of which has sparked some criticism. Her latest critic is the new CEO of Nivea, Stefan Heidenreich. Rihanna landed the endorsement deal with Nivea back in 2001 before Heidenreich joined the company, but now that he's in charge, he says RiRi is a "no-go."