Most "beef" in hip hop ain't real. Very rarely does it ever turn into something violent and if it does, its because elements and forces outside of the warring parties get involved.

But in most cases when it comes to rap feuds I like to call it "promotional beef" or "promo beef" because most of these rapper dudes run in the same circles and they only talk tough to each other when one or the other has a new "project" they're trying to promote. Normally when they see each other in a real life after talking tough to each other with threats on records, they hug it out.

Kanye West seen leaving Michiko Sushino restaurant with his daughter North West in Queen's Park on October 10, 2020 in London, England. Drake is seen on March 10, 2020 in Los Angeles, California.
Neil Mockford / TM / Bauer-Griffin, GC Images (2)

Which brings us to the most recent "promo beef" Kanye West Vs. Drake. I really don't know nor care about the origins about said beef because they BOTH are trying to promote new albums that came out within days of each other: Kanye's "Donda" and Drizzy's "Certified Lover Boy". They've been sending out subliminals and tweets and posts to each other apparently which is why when I heard they were "beefing" my reply was "promo".

Now whatever happened between these two that caused the beef I can assure you it won't spill outside of the booth. If you know both these guys music, then you know that they are FAR from the "gangsta/thug" persona of most rappers. But that doesn't mean folks weren't concerned and wanted to find a way to broker peace.

That's when the legendary Rap-A-Lot Records founder and Texas hip hop mogul J. Prince stepped in. Prince is known as the "silent partner" behind the success of Drake and he posted a photo on his Instagram account of himself with Kanye West signaling that the "beef" between the two was getting squashed to focus on efforts to free political prisoner Larry Hoover.

Its a known fact that J. Prince is widely respected in hip hop and when he speaks, YOU listen. I think its great that he's finding a way to get two enemies together to focus on a common goal so let's hope they can accomplish the mission!

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