Gucci is taking steps to rebrand their image after their controversial blackface turtleneck scandal in February.

According to the Hollywood Reporter, Gucci CEO Marco Bizzarri has pledged to institute four long term initiatives that would promote cultural awareness within the country.

They have joined forces with Dapper Dan to create a plan that would include a scholarship fund, community and global exchange programs, and on boarding directors tasked with promoting diversity.

Dapper Dan said in a statement,

As a partner, I am proud to work with Gucci and other community leaders to help guide programs that will create meaningful impact for the Black community and fashion as a whole. It is imperative that we have a seat at the table to say how we should be represented and reimagined. Through our work together, Gucci is in a position to lead the overall industry toward becoming a better more inclusive one.

Gucci sent out a press release on Monday (March 18th), which revealed the official launch of the three-tiered initiative.

The first portion is the Gucci Change Makers fund, which will allocate $5 million toward non-profit programs across the U.S., especially for communities of color.

Gucci is also establishing a $20,000 scholarship program to reinforce diversity among prospective students who are pursuing an education in fashion.  Those funds will be allocated every four years, and will empower more diverse talent in North America to access the industry.





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